I'm Fernando Escudero, a bilingual content design and strategy expert with over 20 years of experience helping global brands and financial institutions deliver intuitive, inclusive, and impactful digital experiences.
Born in Chile and based in New York, I bring a global perspective shaped by deep roots in Latin American and U.S. markets. With a background that spans UX, marketing, and advertising, and an MBA to support my strategic approach, I bring a holistic mindset to every project.
From shaping user journeys with clear, human-centered content to leading cross-functional teams, I specialize in making complex information feel meaningful and straightforward. Whether crafting narratives for English, Spanish-speaking, or bilingual audiences or optimizing content across platforms, I'm passionate about designing with clarity, purpose, and empathy.