Challenge
As social networks and mobile apps evolved rapidly, there was a lack of clear, accessible information available in Spanish for Latinx readers in the U.S. and Latin America. The challenge was to demystify complex digital tools and trends while ensuring cultural relevance and discoverability.
Approach
•Wrote clear, engaging, and culturally tuned articles to explain how emerging platforms worked (e.g., Snapchat, WhatsApp, Instagram).
•Simplified technical concepts without losing accuracy, making content approachable for non-expert users.
•Researched trending keywords and user search intent to craft articles aligned with audience needs.
•Curated and updated content using analytics to increase engagement and search performance.
Impact
Helped grow AboutEspañol’s tech section visibility and engagement through accessible storytelling and SEO-driven updates.
Enabled Spanish-speaking readers to navigate better and use digital platforms confidently.
Built a sustainable editorial voice that balanced clarity, authority, and empathy for a diverse audience.