Challenge
Our team was tasked with creating culturally relevant and emotionally resonant print and digital publications that celebrated the rich culinary traditions of Hispanic communities in the U.S. We needed to ensure the content spoke authentically to diverse Latino identities while meeting brand objectives and maintaining editorial excellence.
Approach
Editorial Strategy: Developed an editorial calendar focused on Hispanic heritage, holiday traditions, and regional food stories across Latin America and the U.S. Latino diaspora.
Content Development: Wrote and edited original articles that highlighted family recipes, traditional cooking techniques, and the personal stories behind them.
Cultural Research: Conducted in-depth research to ensure accuracy and authenticity, sourcing traditions from various Hispanic regions including Mexico, the Caribbean, Central, and South America.
Photography Collaboration: Partnered with photographers and stylists to art direct photo shoots that honored the visual richness of each dish—highlighting textures, colors, and cultural significance.
Audience Relevance: Tailored storytelling to resonate with bicultural U.S. Latino readers by blending nostalgia with modern lifestyle cues.
Expanded Content Initiatives
In addition to editorial features, I led the development of content for special brand and digital projects, including:
Advertorial Pages: Created custom editorial-style pages aligned with partner brand objectives while maintaining cultural and narrative integrity. These advertorials blended product placement with recipe storytelling to drive engagement without sacrificing editorial voice.
Landing Pages: Produced content for online campaign hubs and seasonal promotions that extended our food stories into digital experiences, incorporating calls-to-action, brand messaging, and lead-generation goals.
Audiovisual Projects: Collaborated on projects that included video recipes, cooking demos, and motion graphics, helping shape storyboards, write scripts, and coordinate visual storytelling that translated well across social and digital platforms.
Impact
Published high-quality, visually engaging print magazines that strengthened cultural pride and reader connection.
Helped drive engagement across email and digital channels by extending food content into related newsletters and seasonal campaigns.
Positioned the brand as a trusted voice in multicultural lifestyle storytelling, creating lasting emotional impact with Hispanic audiences.
Positioned the publication as a culturally attuned and emotionally resonant source of lifestyle inspiration for U.S. Hispanic audiences.