Challenge
Avon’s fast production cycles and extensive product catalog required copy that was consistently on-brand, engaging, and delivered on tight deadlines. As a contract copywriter, I was brought in to support a high volume of creative work for multiple concurrent publications—each with distinct messaging goals, layouts, and deadlines.
Approach
Multitasking Across Channels
I simultaneously worked on several publications, including promotional brochures, catalogs, and digital assets. Each project required a deep understanding of product positioning and target audience needs.
I simultaneously worked on several publications, including promotional brochures, catalogs, and digital assets. Each project required a deep understanding of product positioning and target audience needs.
Collaborative Workflow
Partnered daily with designers and fellow copywriters to co-create layouts that balanced compelling messaging with visual clarity. Participated in creative reviews and helped shape content hierarchy for maximum impact across print and digital formats.
Partnered daily with designers and fellow copywriters to co-create layouts that balanced compelling messaging with visual clarity. Participated in creative reviews and helped shape content hierarchy for maximum impact across print and digital formats.
Creative Consistency at Speed
Wrote product descriptions, headlines, and campaign copy that aligned with Avon’s tone and voice. Ensured every piece of copy, from skincare lines to seasonal promotions, reinforced the brand identity, even under tight deadlines.
Wrote product descriptions, headlines, and campaign copy that aligned with Avon’s tone and voice. Ensured every piece of copy, from skincare lines to seasonal promotions, reinforced the brand identity, even under tight deadlines.
Asset Coordination
Helped manage and organize creative assets, including product images, naming conventions, and specs, ensuring everything was accurate and aligned with brand standards before going to production.
Helped manage and organize creative assets, including product images, naming conventions, and specs, ensuring everything was accurate and aligned with brand standards before going to production.
Impact
• Contributed to successfully delivering multiple high-volume projects during a fast-paced promotional cycle.
• Maintained quality and voice consistency across numerous creative outputs quickly.
• Strengthened the collaboration between design and copy teams by proactively resolving layout and messaging challenges.
