Before I designed digital content, I was shaping multicultural marketing strategies and leading cross-functional teams across Latin America, the U.S., and beyond.
From campaign development to client management, these early roles taught me how to connect across cultures, manage complex workflows, and tell compelling stories for diverse audiences—skills I carry into every UX project today.
From campaign development to client management, these early roles taught me how to connect across cultures, manage complex workflows, and tell compelling stories for diverse audiences—skills I carry into every UX project today.
“These roles taught me how to think strategically, listen deeply, and execute across borders—skills that shaped my transition into UX content design.”
Latin America Marketing Specialist — Springer (2012)
Led regional marketing initiatives—including newsletters, email campaigns, and events—for scientific publishing across Latin America. I wrote bilingual content, managed social media, and measured campaign performance. This role strengthened my ability to craft precise and culturally relevant content in highly specialized fields.
Multicultural Digital Manager — Time Warner Cable (2010)
Directed targeted email and newsletter campaigns for Hispanic audiences, increasing engagement through culturally tailored content and segmentation strategies. I also managed Spanish-language digital advertising to ensure cultural relevance across platforms. These campaigns taught me how to blend data-driven tactics with authentic messaging to connect meaningfully with diverse audiences.
Account Executive — Havas Worldwide (2007–2009)
I managed integrated marketing campaigns for major pharmaceutical and automotive brands, serving both U.S. General and Hispanic markets. My work involved translating brand goals into culturally relevant messaging, coordinating with creative teams, and overseeing production across TV, print, and digital formats. These experiences taught me how to adapt narratives for different audiences, manage complexity, and maintain message clarity—skills I now apply to UX content strategy.
Corporate Marketing Coordinator — SQM (Soquimich), Chile (2005–2006)
Oversaw the development of corporate identity materials and technical brochures for a global audience. I collaborated with international agencies to ensure brand consistency and supported web content updates. This experience sharpened my global perspective and taught me how to communicate complex ideas across markets and formats.
Account Executive — Leo Burnett, Chile (2004–2005)
Managed creative production for a major telecom client's print, radio, and digital campaigns. I ensured smooth coordination between vendors and internal teams, staying on budget and brand. This was my crash course in fast-paced agency life—where I learned the value of precision, process, and storytelling under pressure.
